During November, the blog continued on the topic of creativity by discussing the so-called Warhol cluster for creative industries, comprising of music, fashion and various arts. Instead of a small number of huge corporations, the Warhol cluster builds up from a large number of small micro-sized businesses, and relies on networking. The cluster has potential in Finland, but the Finnish home markets are too small – you have to go international, and the need for networking becomes clear. There are already examples of such cooperation; for example, the Turku 2011 European Capital of Culture project already works in cooperation with Tallinn in Estonia to promote the creative industries in the Baltic area.
The countryside theme also continued in November. Eeva Hellström from Sitra introduced the Maamerkit programme that looks for fresh perspectives and methods for creating a competitive advantage for the countryside, thereby creating new value and well-being for all Finland. The programme is launched in the beginning of 2010 and is preceded by online workshops during November.
The fourth entry in the ongoing series introducing Finnish foresight professionals introduced Päivi Ouallen. Päivi works for the Lapland Institute for Tourism Research and Education in Rovaniemi and focuses in planning and developing foresight services for tourism.