In May, the series introducing various professionals working with foresight activities continued with the presentation of Virpi Vaittinen, a Foresight Specialist at Finpro. Finpro’s foresight activities aim at gathering signals from a wide variety of domains, and the insight activities make the information a part of the client’s strategy and innovations. Foresight work is essential for being able to proactively help Finnish companies reach international markets. Signals are gathered through an international network and processed in the Trendwiki tool. The data is then analysed and further developed into trends that are relevant for the client’s business domain.
In his blog entry for May, Jari Kaivo-oja summarised the 10 most important ideas and concepts that will have an impact on future development, as originally presented by Time magazine. Instead – or in addition to – weak signals, foresight research should also consider the super ideas that shape our future.
The 10 super ideas, as presented by Time:
- USA’s economic and political dominance will continue.
- Nations will re-define their borders.
- Broadband internet will be the oil fields of the future.
- Drop-out economy, where the youth lose their interest in education, will rise.
- Co-operation between China and the USA will increase and impact the global economy.
- Triumph through mistakes: we should not try to eliminate making mistakes, but allow people to experiment, learn and develop – for example, by being entrepreneurs.
- White minority. The white population will become a minority in several countries and major cities.
- TV saves the world. Television will still be the next mass medium in several developing areas.
- The end of the elite. In the US, the elite, such as the Congress, major corporations and national institutions, take heavy critique and become re-evaluated.
- Radical changes become less frequent. Technology-driven visions will not change the world overnight.
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